Migronis is an international investment-migration agency that helps clients obtain second citizenship and residency permits through investment.
After an unsuccessful migration from WordPress to a custom CMS, the website lost a significant part of its organic visibility and traffic. I joined the project in June 2024 to restore the site’s SEO foundation, recover lost pages and rankings, and restart organic growth.
By October 2024, monthly organic clicks increased from 644 to 12,681.
monthly organic clicks in 5 months
In November 2023, the Migronis website was migrated from WordPress to a custom CMS designed for informational websites. The migration significantly disrupted the site’s existing SEO foundation.
As a result, organic traffic dropped sharply after the migration.
I joined the project in June 2024, around seven months after the migration, when the website was still operating with the consequences of these changes. The main priority was to recover lost organic visibility by restoring important parts of the previous SEO structure and rebuilding the site’s search performance.
I worked on the project as an SEO Specialist, responsible for:
The recovery required close coordination between SEO, development, marketing, and content teams, especially for technical changes to the custom CMS.
The new CMS introduced a different URL structure without proper redirects. I pushed to restore the previous structure where possible, including bringing back original URLs that already had search history and backlinks. Google reindexed many of these pages quickly, and some returned to the first page of search results shortly after restoration.
I restored important investment program pages, improved their structure, and applied on-page SEO. Missing language versions were also recovered where needed.
Together with the content team, I restored previously successful articles, updated outdated information, and optimized new content where there was relevant search demand. Link building was added later in the recovery process.
In five months, monthly organic clicks increased from 644 in June 2024 to 12,681 in October 2024 — almost 20x growth.
The project moved from a severe post-migration decline to sustained organic recovery and growth.
By the end of my five-month engagement, the website had regained a much stronger SEO foundation, and organic performance continued to improve after the project ended.