01
Built the SEO structure from the start
I collected the semantic core and designed the website structure around relevant search demand for the Kazakhstan market.
All case studies
Case study
Kazakhstan Sotheby’s International Realty — Building Organic Visibility From Website Launch
Kazakhstan Sotheby’s International Realty is a real estate website targeting the Kazakhstan market.
I joined the project at launch and developed the SEO foundation from the start, including keyword research, website structure, technical SEO, content planning, and ongoing optimization.
Within the first year, the website reached 5,000+ monthly organic clicks, with growth continuing after my engagement ended.
5,000+
Reached 5,000+ monthly organic clicks within the first year
- Client
- Kazakhstan Sotheby’s International Realty
- Industry
- Real Estate
- Market / Language
- Kazakhstan / Russian
- Engagement
- January 2023 — December 2023
Challenge: Building SEO Into a New Website From Launch
The Kazakhstan Sotheby’s International Realty website was launched as a new project for the Kazakhstan market.
I was involved from the start, so the main task was not to fix an existing SEO problem, but to build the site with a strong search foundation from the beginning.
The initial priorities were:
- build the website structure around relevant search demand;
- ensure the main technical SEO requirements were implemented at launch;
- prepare and optimize landing pages for key investment programs;
- create a content plan for real estate and investment-related topics.
The website targeted Russian-speaking users across Kazakhstan.
My Role
I worked as an external SEO Consultant, responsible for:
- monitoring the website’s technical SEO and optimization;
- planning the site structure based on keyword research;
- developing the content plan;
- coordinating with the editor and copywriter;
- monitoring organic performance and adjusting priorities.
The work combined SEO planning, technical oversight, and content coordination throughout the first year of the project.
SEO Approach
02
Optimized key landing pages
I created and optimized landing pages for investment programs in Europe, Turkey, and the UAE, with on-page SEO built into the page structure.
03
Developed content and supporting authority
I planned articles and guides about real estate and investment programs, coordinated their production, and used PR placements on Kazakhstan information websites as a supporting link-building channel.
Results
Within the first year, the website reached 5,000+ monthly organic clicks from Google Search.
5,000+ monthly organic clicks
Source: Google Search Console
Organic visibility continued to grow after my engagement ended in December 2023.
Outcome
The project established a strong SEO foundation from launch and grew into a stable source of organic traffic within the first year.
Organic clicks and keyword visibility continued to increase after my engagement ended, showing that the site had a solid base for further organic traffic growth.