CallTheCare — Local SEO growth for a Florida-based NEMT business
Full-cycle SEO strategy and Webflow implementation for a Florida-based Non-Emergency Medical Transportation company. The project focused on expanding organic visibility across Miami and Orlando, improving the Webflow website structure, and turning the site into a stronger local search acquisition channel.
- Industry
- Non-Emergency Medical Transportation
- Market
- Florida, USA
- Locations
- Miami and Orlando
- Platform
- Webflow
- Engagement
- Jan 2024 — Present
- Role
- SEO strategy, execution & Webflow implementation
CallTheCare — Local SEO growth
Local SEO and Webflow implementation for a Florida-based NEMT business.
GA4 Organic Search sessions · Jan 2024 — Apr 2026
Key results
Organic Search sessions grew from 163 in January 2024 to 1,931 in April 2026, with a peak of 4,166 monthly organic sessions in November 2025. Organic Search grew from 5,794 sessions in 2024 to 22,957 sessions in 2025 — almost 4x YoY growth.
Project overview
CallTheCare is a Florida-based Non-Emergency Medical Transportation company. At the start of the project, the website was a small Webflow site with only 5 service pages. Search visibility was limited: only 9% of the initial 150-keyword semantic core ranked in Google Top 10.
The goal was to build a stronger organic growth foundation by improving existing service pages, expanding the website structure, creating local SEO landing pages for Miami and Orlando, and implementing SEO improvements directly in Webflow.
The challenge
The website had a limited organic growth foundation. It did not fully cover the relevant service clusters, did not have enough localized landing pages for priority Florida markets, and needed stronger landing pages for commercial search intent.
- Webflow website with only 5 service pages
- Initial Google Top 10 visibility was only 9%
- Limited coverage of service-related search demand
- No expanded local landing page structure for Miami and Orlando
- Need for both SEO strategy and hands-on Webflow implementation
Main objectives
- 01Increase Google Top 10 visibility for the main commercial search queries
- 02Expand the website structure beyond the initial 5 service pages
- 03Build landing pages for additional service clusters
- 04Create local SEO landing pages for Miami and Orlando
- 05Improve existing service pages across desktop, laptop, tablet and mobile
- 06Launch and optimize a Spanish-language version for the Miami market
- 07Grow Organic Search sessions and reduce reliance on paid search over time
My role
I managed the project as the SEO owner responsible for strategy, prioritization, implementation and performance monitoring. My role covered keyword research, semantic core expansion, website structure planning, landing page optimization, local SEO, technical SEO improvements, Webflow implementation and Spanish-language subdomain optimization.
SEO strategy
Website structure expansion
Expanded the site from 5 service pages to 15 organic landing pages plus supporting informational pages.
Local SEO for Miami and Orlando
Created dedicated local landing pages to improve relevance for priority Florida markets.
Webflow SEO implementation
Implemented SEO improvements directly in Webflow: landing page structure, on-page elements, internal structure and technical SEO basics.
Spanish-language expansion
Created and optimized a Spanish-language subdomain for the Miami market.
What was done
Service landing page optimization
Existing service pages were improved to better match search intent and provide a stronger user experience across desktop, laptop, tablet and smartphone layouts.
New landing pages for service clusters
The website was expanded to cover additional service-related search demand and capture more commercial-intent queries.
Local landing pages
Dedicated landing pages were created and optimized for Miami and Orlando to build stronger local relevance.
Spanish-language subdomain
A Spanish-language version of the project was created and optimized for Spanish-speaking users in Miami.
Technical and on-page SEO
SEO improvements were implemented directly in Webflow, including page structure, headings, metadata, internal structure and technical SEO basics.
Organic Search growth from GA4
Data source: GA4. Metric: sessions. Period: January 2024 — April 2026.
Organic Search grew from 5,794 sessions in 2024 to 22,957 sessions in 2025, which is almost 4x YoY growth. The strongest month was November 2025, when Organic Search reached 4,166 sessions.
Why this SEO growth happened
The project did not grow because of isolated SEO fixes. Growth came from building a broader organic search foundation: better service coverage, dedicated local landing pages, stronger alignment with search intent, direct Webflow implementation, Spanish-language expansion and ongoing performance monitoring.
- More complete service coverage
- Dedicated local landing pages for Miami and Orlando
- Better alignment between landing pages and search intent
- Faster implementation through direct Webflow work
- Spanish-language expansion for a relevant local audience in Miami
- Ongoing monitoring and optimization
Business impact
The project moved from a small Webflow website with limited search visibility to a stronger local organic acquisition channel. Instead of relying mainly on a small set of service pages and paid traffic, the website now has a broader landing page structure, stronger local coverage and organic visibility across both English and Spanish search demand.
Services connected to this case
Full SEO Services
Ongoing SEO strategy, optimization, implementation and performance monitoring for long-term organic growth.
Learn moreWebflow SEO
SEO strategy and hands-on implementation for Webflow websites, including structure, landing pages and technical SEO basics.
Learn moreLocal SEO
Local search strategy and landing page optimization for businesses targeting specific cities or regions.
Learn moreWant to turn your website into a stronger organic growth channel?
I help businesses improve organic visibility through SEO strategy, technical SEO, content structure and hands-on website implementation.
Performance data is based on GA4 sessions for Organic Search and tracked keyword visibility for the project's semantic core. Conversion, lead, revenue and call-tracking data are not included in this case study.